{"id":32434,"date":"2023-01-19T14:57:11","date_gmt":"2023-01-19T13:57:11","guid":{"rendered":"https:\/\/www.pharmathek.com\/?p=32434"},"modified":"2025-03-18T10:54:39","modified_gmt":"2025-03-18T09:54:39","slug":"extreme-robot-customisation-the-exclusive-case-of-sintesi-darte","status":"publish","type":"post","link":"https:\/\/www.pharmathek.com\/en\/extreme-robot-customisation-the-exclusive-case-of-sintesi-darte\/","title":{"rendered":"Extreme robot customisation: the exclusive case of SINTESI d&#8217;arte"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div id=\"ultimate-heading-23936a0ecb16065b5\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-23936a0ecb16065b5 uvc-7873  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-23936a0ecb16065b5 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"font-family:&#039;Cantata One&#039;;--font-weight:theme;\">Robot customisation: the SINTESI d\u2019arte case<\/h2><\/div><\/div>[vc_empty_space height=&#8221;15px&#8221;][vc_column_text]<em>How far can the aesthetic customisation of a pharmacy robot go? How far can the design of an automated warehouse be adapted to its surroundings?<\/em><\/p>\n<p>The Pharmathek team decided to answer these questions in a practical way, transforming its robot into a <strong>work of art<\/strong>. In fact, on the occasion of the 2022 edition of Cosmofarma, the design of SINTESI was entrusted to the international <em>street artist<\/em> <strong>Corn79<\/strong>, who used <strong>geometric patterns <\/strong>and <strong>colours<\/strong> to give shape to the movements governed by the algorithms inside the robot, which are generally invisible.<\/p>\n<p>The result is a <strong>unique work<\/strong>, printed directly on glass, composed of shapes and levels arranged at different depths. The elements float in an undefined space and evoke the <strong>life<\/strong> of the mechanical components, and their <strong>motion<\/strong>, inside the robot. The work is completed by integrating the internal shelves of SINTESI and the boxes placed on them, thanks to the use of <strong>transparent areas<\/strong>. The inner and the outer part of the robot merge, giving a <strong>complete view<\/strong> of the life of the medicine box.<\/p>\n<p>This is how <strong>SINTESI d&#8217;arte <\/strong>was born: an extreme customisation of the Pharmathek robot, which aims to redefine the concept of <strong>personality<\/strong> in automation projects.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-19483 aligncenter\" src=\"https:\/\/www.pharmathek.com\/wp-content\/uploads\/2022\/04\/caso-sintesi-arte-personalizzazione.jpg\" alt=\"\" width=\"705\" height=\"452\" srcset=\"https:\/\/www.pharmathek.com\/wp-content\/uploads\/2022\/04\/caso-sintesi-arte-personalizzazione.jpg 966w, https:\/\/www.pharmathek.com\/wp-content\/uploads\/2022\/04\/caso-sintesi-arte-personalizzazione-300x193.jpg 300w, https:\/\/www.pharmathek.com\/wp-content\/uploads\/2022\/04\/caso-sintesi-arte-personalizzazione-768x493.jpg 768w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>THE ROLE OF CUSTOMISATION<\/h3>\n<p>Customising the design of a robot does not only mean <strong>integrating it perfectly<\/strong> with the other elements in the pharmacy, it also means <strong>communicating<\/strong> with patients.<\/p>\n<p>Establishing lasting <strong>relationships<\/strong> with patients is crucial today if you want to grow in your field. The founder of Pharmathek, <strong>Alexander von Liechtenstein<\/strong>, also stated this in a recent interview: &#8220;<em>A patient who feels pampered and advised by his pharmacist will not hesitate to return. At this time, <strong>loyalty<\/strong> is one of the most important keys to a pharmacy&#8217;s success<\/em>&#8220;.<\/p>\n<p>The SINTESI robot becomes an <strong>active part<\/strong> of the environment and supports pharmacists in communicating their <strong>values<\/strong> in a unique way to those entering the pharmacy, contributing to the development of <strong>relationships<\/strong> with patients.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CdgOerTKxPF\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Visualizza questo post su Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CdgOerTKxPF\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Un post condiviso da Pharmathek Srl (@pharmathek)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<h3>WHAT IS BEHIND THIS CHOICE<\/h3>\n<p>Pharmathek decided to turn its robot into a <strong>work of art<\/strong> to show in concrete terms how far SINTESI&#8217;s degree of customisation can go and to convey the concept of <strong>uniqueness<\/strong>.<\/p>\n<p>In the common imagination, art and robotics are worlds apart.<\/p>\n<p>In this case, however, a highly <strong>innovative<\/strong> and <strong>technological<\/strong> solution, governed by complex algorithms and advanced robotics systems, has come to merge with <strong>pure art<\/strong>, becoming itself part of the work.<\/p>\n<p>The union of these two apparently distant worlds opens up an <strong>infinite number of<\/strong> <strong>customisation possibilities<\/strong> for the SINTESI robot, making it one of a kind, just like works of art.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CdlAQAftptO\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Visualizza questo post su Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CdlAQAftptO\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Un post condiviso da Pharmathek Srl (@pharmathek)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<h2>WHAT ABOUT PHARMACY?<\/h2>\n<p>Can this level of aesthetic customisation also be achieved in automation projects for pharmacies? Of course.<\/p>\n<p>The SINTESI d&#8217;arte project was created to show pharmacists what they could integrate into their environments, in order to convey their own <strong>identity<\/strong> and <strong>values<\/strong> to patients.<\/p>\n<p>&nbsp;<\/p>\n<p>If you have any questions about <strong>SINTESI d&#8217;arte<\/strong>, please do not hesitate to <a href=\"https:\/\/www.pharmathek.com\/en\/contacts\/\">contact us<\/a>. We will be happy to provide you with the answers you need.[\/vc_column_text][vc_empty_space][vc_btn title=&#8221;Back to News&#8221; style=&#8221;flat&#8221; shape=&#8221;square&#8221; color=&#8221;white&#8221; align=&#8221;left&#8221; i_icon_fontawesome=&#8221;&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.pharmathek.com%2Fen%2Fnews%2F&#8221; el_class=&#8221;read-more-realizzazioni&#8221; css=&#8221;.vc_custom_1674136217255{margin-left: 0px !important;padding-left: 0px !important;}&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>For Cosmofarma, the Pharmathek team entrusted the design of SINTESI to an international street artist. Discover this exceptional work of art.<\/p>\n","protected":false},"author":3,"featured_media":32444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-32434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-55","description-off"],"_links":{"self":[{"href":"https:\/\/www.pharmathek.com\/en\/wp-json\/wp\/v2\/posts\/32434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pharmathek.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pharmathek.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pharmathek.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pharmathek.com\/en\/wp-json\/wp\/v2\/comments?post=32434"}],"version-history":[{"count":6,"href":"https:\/\/www.pharmathek.com\/en\/wp-json\/wp\/v2\/posts\/32434\/revisions"}],"predecessor-version":[{"id":72067,"href":"https:\/\/www.pharmathek.com\/en\/wp-json\/wp\/v2\/posts\/32434\/revisions\/72067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pharmathek.com\/en\/wp-json\/wp\/v2\/media\/32444"}],"wp:attachment":[{"href":"https:\/\/www.pharmathek.com\/en\/wp-json\/wp\/v2\/media?parent=32434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pharmathek.com\/en\/wp-json\/wp\/v2\/categories?post=32434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pharmathek.com\/en\/wp-json\/wp\/v2\/tags?post=32434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}