{"id":4261,"date":"2017-11-18T12:34:21","date_gmt":"2017-11-18T11:34:21","guid":{"rendered":"http:\/\/www.pharmathek.com\/?p=4261"},"modified":"2018-07-31T08:47:05","modified_gmt":"2018-07-31T06:47:05","slug":"5-edition-of-the-th-kohl-pharmathek-convention","status":"publish","type":"post","link":"https:\/\/www.pharmathek.com\/en\/5-edition-of-the-th-kohl-pharmathek-convention\/","title":{"rendered":"5\u00b0 edition of the Th.Kohl \u2013 Pharmathek Convention"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div id=\"ultimate-heading-398469f4ed5e0e91e\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-398469f4ed5e0e91e uvc-3351  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-398469f4ed5e0e91e h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"font-family:&#039;Cantata One&#039;;--font-weight:theme;\">5\u00b0 edition of the Th.Kohl \u2013 Pharmathek Convention<\/h2><\/div><\/div>[vc_empty_space][vc_column_text]Pharmathek and Th.Kohl, companies operating in the pharmacy\u2019s sector for a long time, aim to procure pharmacists not only automated warehouse and furnishings, but also <strong>the knowledge required to better face the challenges of the industry<\/strong>.<\/p>\n<p>For this reason, the companies have organised for the past 5 years a convention, called <strong>\u201cOsservatorio\u201d<\/strong> (Observatory in Italian) dedicated to all pharmacists interested in the market\u2019s trends.<\/p>\n<p><strong>The fifth edition of the Osservatorio was focused on the importance of pharmacy\u2019s identity, conveyed with a strategy that includes a multimedia approach.<\/strong><\/p>\n<p>Speakers of the event were <strong>Dr. Gadi Schoenheit<\/strong>, vice president of <strong>DoxaPharma<\/strong> with a 30-years-long experience in marketing research in the pharmacy sector, <strong>Prof. Luca Pellegrini<\/strong>, Marketing Professor at <strong>IULM University of Milan<\/strong> and founder of <strong>TradeLab<\/strong> (a company specializing in Marketing Consultancy in the Pharma and Retail sectors) and <strong>Mark De Simone<\/strong>, Manager Director of <strong>Welcoop<\/strong>, a leading company in the Healthcare sector.<\/p>\n<p>The event took place on <strong>November 17<sup>th<\/sup><\/strong> at the <strong>\u201cNobile Collegio Chimico Farmaceutico\u201d in Rome<\/strong>, following which the participants were offered the opportunity to take part to guided tours at the Museum of the \u201cNobile Collegio\u201d.<\/p>\n<p>The location, the high-level speakers and the exceptional view on the \u201cFori Imperiali\u201d (a very famous touristic attraction in Rome), are all elements that determined the success of the event.[\/vc_column_text][vc_empty_space][vc_btn title=&#8221;Back to news&#8221; style=&#8221;flat&#8221; shape=&#8221;square&#8221; color=&#8221;white&#8221; align=&#8221;left&#8221; i_icon_fontawesome=&#8221;fa fa-angle-right&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:%2Fen%2Fnews%2F|||&#8221; el_class=&#8221;read-more-realizzazioni&#8221; css=&#8221;.vc_custom_1532947116958{margin-left: 0px !important;padding-left: 0px !important;}&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The fifth edition of the Osservatorio was focused on the importance of pharmacy\u2019s identity, conveyed with a strategy that includes a multimedia approach.<\/p>\n","protected":false},"author":1,"featured_media":4269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-4261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-55","description-off"],"_links":{"self":[{"href":"https:\/\/www.pharmathek.com\/en\/wp-json\/wp\/v2\/posts\/4261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pharmathek.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pharmathek.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pharmathek.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pharmathek.com\/en\/wp-json\/wp\/v2\/comments?post=4261"}],"version-history":[{"count":3,"href":"https:\/\/www.pharmathek.com\/en\/wp-json\/wp\/v2\/posts\/4261\/revisions"}],"predecessor-version":[{"id":4268,"href":"https:\/\/www.pharmathek.com\/en\/wp-json\/wp\/v2\/posts\/4261\/revisions\/4268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pharmathek.com\/en\/wp-json\/wp\/v2\/media\/4269"}],"wp:attachment":[{"href":"https:\/\/www.pharmathek.com\/en\/wp-json\/wp\/v2\/media?parent=4261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pharmathek.com\/en\/wp-json\/wp\/v2\/categories?post=4261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pharmathek.com\/en\/wp-json\/wp\/v2\/tags?post=4261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}