{"id":115197,"date":"2026-07-07T11:34:29","date_gmt":"2026-07-07T09:34:29","guid":{"rendered":"https:\/\/www.pharmathek.com\/landing-page-guia-sostituzione-robot\/"},"modified":"2026-07-07T12:30:13","modified_gmt":"2026-07-07T10:30:13","slug":"guia-sustitucion-robot","status":"publish","type":"page","link":"https:\/\/www.pharmathek.com\/es\/guia-sustitucion-robot\/","title":{"rendered":"Landing Page &#8211; Gu\u00eda Sustituci\u00f3n Robot"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row bg_type=\u00bbvideo\u00bb video_url=\u00bbhttps:\/\/www.pharmathek.com\/wp-content\/uploads\/2025\/01\/Automazione-Pharmathek-arancione.mp4&#8243; video_opts=\u00bbloop,muted\u00bb video_poster=\u00bbid^67940|url^https:\/\/www.pharmathek.com\/wp-content\/uploads\/2025\/01\/header-interno-robot-farmacia-pharmathek-scaled.jpg|caption^null|alt^null|title^header-interno-robot-farmacia-pharmathek|description^null\u00bb viewport_vdo=\u00bbviewport_play\u00bb bg_override=\u00bbfull\u00bb css=\u00bb.vc_custom_1737026973554{padding-top: 70px !important;padding-right: 10px !important;padding-bottom: 70px !important;padding-left: 10px !important;}\u00bb][vc_column width=\u00bb1\/2&#8243; css=\u00bb.vc_custom_1737023325673{background-color: rgba(255,107,0,0.35) !important;*background-color: rgb(255,107,0) !important;}\u00bb][vc_empty_space height=\u00bb40px\u00bb][vc_single_image image=\u00bb112798&#8243; img_size=\u00bbmedium\u00bb css=\u00bb\u00bb][vc_empty_space height=\u00bb60px\u00bb][vc_column_text css=\u00bb\u00bb]<\/p>\n<h1><span style=\"color: #ffffff;\"><span style=\"font-size: 42px;\">COMPRUEBA SI TU ROBOT SIGUE SIENDO EL ADECUADO PARA LA FARMACIA DE HOY.<\/span><\/span><\/h1>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text css=\u00bb\u00bb]<\/p>\n<h5><span style=\"color: #000000;\">DESCARGA LA GU\u00cdA Y EVAL\u00daA TU SITUACI\u00d3N<\/span><\/h5>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text css=\u00bb\u00bb]<span style=\"font-size: 16px;\">Una gu\u00eda gratuita para ayudarte a evaluar tu sistema de automatizaci\u00f3n con criterios concretos, antes de tomar cualquier decisi\u00f3n. <\/span>[\/vc_column_text][vc_empty_space height=\u00bb42px\u00bb][\/vc_column][vc_column width=\u00bb1\/2&#8243; css=\u00bb.vc_custom_1737026988704{padding-right: 50px !important;padding-left: 50px !important;background-color: #ffffff !important;border-radius: 15px !important;}\u00bb][vc_column_text css=\u00bb\u00bb]<a name=\"contact\"><\/a>[\/vc_column_text][vc_empty_space height=\u00bb60px\u00bb][vc_column_text css=\u00bb\u00bb]<\/p>\n<h4 style=\"text-align: center;\"><span style=\"color: #ff6b00;\">Completa el formulario y recibe la gu\u00eda por correo electr\u00f3nico.<\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f115245-o1\" lang=\"it-IT\" dir=\"ltr\" data-wpcf7-id=\"115245\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/es\/wp-json\/wp\/v2\/pages\/115197#wpcf7-f115245-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Modulo di contatto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"115245\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"it_IT\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f115245-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"content-column one_half first\">\n\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"nome\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nombre y Apellidos *\" value=\"\" type=\"text\" name=\"nome\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"content-column one_half second\">\n\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"azienda\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nombre Empresa\/Farmacia *\" value=\"\" type=\"text\" name=\"azienda\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"content-column one_half first\">\n\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"indirizzo\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Direcci\u00f3n *\" value=\"\" type=\"text\" name=\"indirizzo\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"content-column one_half second\">\n\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"citta\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Poblaci\u00f3n *\" value=\"\" type=\"text\" name=\"citta\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"content-column one_half first\">\n\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Correo electr\u00f3nico *\" value=\"\" type=\"email\" name=\"email\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"content-column one_half second\">\n\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"telefono\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" placeholder=\"Tel\u00e9fono\" value=\"\" type=\"tel\" name=\"telefono\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"form-group group1\">\n\t<div class=\"col-sm-12\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-57\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-57\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span>&nbsp;&nbsp;Declaro que soy mayor de edad y que consiento el tratamiento de mis datos personales seg\u00fan se indica en la <a href='\/es\/tratamiento-de-datos\/' target='_blank'>pol\u00edtica de Privacidad<\/a>.\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"col-sm-12\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-58\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-58\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span>&nbsp;&nbsp;Consiento el tratamiento de mis datos personales para finalidades de marketing directo.\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"col-sm-12\" style=\"text-align:right;\">\n\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner my_btn\" id=\"submit-lp-scarica-guida\" type=\"submit\" value=\"DESCARGA LA GU\u00cdA\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[vc_empty_space][\/vc_column][\/vc_row][vc_row bg_type=\u00bbbg_color\u00bb bg_override=\u00bbfull\u00bb bg_color_value=\u00bb#000000&#8243;][vc_column][vc_empty_space height=\u00bb20px\u00bb][vc_column_text css=\u00bb.vc_custom_1783086935442{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}\u00bb el_class=\u00bbhead-section-title-landing\u00bb]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\"><strong>\u00bfQu\u00e9 te ayudar\u00e1 a descubrir esta gu\u00eda?<\/strong><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb][\/vc_column][\/vc_row][vc_row bg_type=\u00bbbg_color\u00bb bg_override=\u00bbfull\u00bb][vc_column][vc_empty_space height=\u00bb20px\u00bb][\/vc_column][\/vc_row][vc_row css=\u00bb.vc_custom_1522420176594{background-color: #ffffff !important;}\u00bb][vc_column width=\u00bb1\/2&#8243;][vc_empty_space height=\u00bb15px\u00bb][vc_single_image image=\u00bb108813&#8243; img_size=\u00bbfull\u00bb alignment=\u00bbcenter\u00bb css=\u00bb\u00bb image_hovers=\u00bbfalse\u00bb][vc_empty_space height=\u00bb25px\u00bb][\/vc_column][vc_column width=\u00bb1\/2&#8243;][vc_empty_space height=\u00bb25px\u00bb][vc_column_text css=\u00bb.vc_custom_1783086577106{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}\u00bb]<\/p>\n<h4><strong><span style=\"color: #ff6b00;\">No todos los robots necesitan ser sustituidos hoy.<\/span><\/strong><\/h4>\n<h5><strong>Pero todos, tarde o temprano, merecen una evaluaci\u00f3n.<\/strong><\/h5>\n<p>A medida que la farmacia evoluciona, incluso un sistema que funciona perfectamente puede dejar de ser la soluci\u00f3n m\u00e1s adecuada para las necesidades operativas actuales.<\/p>\n<p>Esta gu\u00eda nace precisamente para ayudarte a distinguir las situaciones en las que basta con aprovechar al m\u00e1ximo la instalaci\u00f3n existente de aquellas en las que una renovaci\u00f3n puede aportar beneficios reales.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong><span style=\"color: #ff6b00;\">\u00bfPor qu\u00e9 hemos creado esta gu\u00eda?<\/span><\/strong><\/h4>\n<p>A lo largo de los a\u00f1os hemos acompa\u00f1ado a cientos de farmacias en proyectos de nuevas instalaciones, ampliaciones y sustituciones de sistemas de automatizaci\u00f3n.<\/p>\n<p>Hemos visto farmacias en las que el robot segu\u00eda aportando un gran valor y otras en las que, <strong>aunque funcionaba perfectamente, ya no era capaz de responder a la evoluci\u00f3n del negocio<\/strong>.<\/p>\n<p>De esa experiencia nace esta gu\u00eda pr\u00e1ctica, que re\u00fane los criterios que nuestros especialistas utilizan cada d\u00eda para evaluar este tipo de situaciones.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=\u00bb30px\u00bb]<div class=\" ubtn-ctn-left \"><a class=\"ubtn-link ult-adjust-bottom-margin ubtn-left ubtn-normal \" href=\"#contact\" ><button type=\"button\" id=\"ubtn-8862\" onclick=\"scroll-behavior: smooth;\" class=\"ubtn ult-adjust-bottom-margin ult-responsive ubtn-normal ubtn-fade-bg  none  ubtn-left   tooltip-6a6669bb1df58\"  data-hover=\"#ffffff\" data-border-color=\"\" data-bg=\"#725ad8\" data-hover-bg=\"#ff6b00\" data-border-hover=\"\" data-shadow-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" data-shd-shadow=\"\"  data-ultimate-target='#ubtn-8862'  data-responsive-json-new='{\"font-size\":\"desktop:18px;\",\"line-height\":\"\"}'  style=\"font-weight:bold;border:none;background: #725ad8;color: #ffffff;\"><span class=\"ubtn-hover\" style=\"background-color:#ff6b00\"><\/span><span class=\"ubtn-data ubtn-text \" >DESCARGAR LA GU\u00cdA<\/span><\/button><\/a><\/div>[\/vc_column][\/vc_row][vc_row bg_type=\u00bbbg_color\u00bb bg_override=\u00bbfull\u00bb][vc_column][vc_empty_space height=\u00bb30px\u00bb][vc_empty_space height=\u00bb50px\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_override=\u00bbfull\u00bb bg_color_value=\u00bb#ff6b00&#8243;][vc_column][vc_empty_space height=\u00bb40px\u00bb][vc_single_image image=\u00bb89889&#8243; alignment=\u00bbcenter\u00bb css=\u00bb\u00bb][vc_empty_space height=\u00bb30px\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row 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img_size=\u00bbmedium\u00bb&hellip;<\/p>\n","protected":false},"author":3,"featured_media":115211,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-microsite.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-115197","page","type-page","status-publish","has-post-thumbnail","hentry","description-off"],"_links":{"self":[{"href":"https:\/\/www.pharmathek.com\/es\/wp-json\/wp\/v2\/pages\/115197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pharmathek.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.pharmathek.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.pharmathek.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pharmathek.com\/es\/wp-json\/wp\/v2\/comments?post=115197"}],"version-history":[{"count":15,"href":"https:\/\/www.pharmathek.com\/es\/wp-json\/wp\/v2\/pages\/115197\/revisions"}],"predecessor-version":[{"id":115248,"href":"https:\/\/www.pharmathek.com\/es\/wp-json\/wp\/v2\/pages\/115197\/revisions\/115248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pharmathek.com\/es\/wp-json\/wp\/v2\/media\/115211"}],"wp:attachment":[{"href":"https:\/\/www.pharmathek.com\/es\/wp-json\/wp\/v2\/media?parent=115197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}