{"id":46805,"date":"2023-10-30T09:32:22","date_gmt":"2023-10-30T08:32:22","guid":{"rendered":"https:\/\/www.pharmathek.com\/pharmacie-clientele-besoins-robot-2\/"},"modified":"2023-12-19T15:57:56","modified_gmt":"2023-12-19T14:57:56","slug":"pharmacie-clientele-besoins-robot-2","status":"publish","type":"post","link":"https:\/\/www.pharmathek.com\/fr\/pharmacie-clientele-besoins-robot-2\/","title":{"rendered":"Une client\u00e8le de plus en plus jeune : Comment r\u00e9pondre \u00e0 ses besoins ?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div id=\"ultimate-heading-36696a0480e95fbf8\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-36696a0480e95fbf8 uvc-3524  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-36696a0480e95fbf8 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"font-family:&#039;Cantata One&#039;;--font-weight:theme;\">La nouvelle g\u00e9n\u00e9ration dans les pharmacies : comment r\u00e9pondre \u00e0 ses besoins ?<\/h2><\/div><\/div>[vc_empty_space height=\u00a0\u00bb30 px\u00a0\u00bb][vc_column_text]Il est ind\u00e9niable que depuis l&rsquo;\u00e9pid\u00e9mie de Covid-19, le <strong>profil des clients en pharmacie a consid\u00e9rablement \u00e9volu\u00e9<\/strong>. Les clients ne se pr\u00e9sentent plus syst\u00e9matiquement en pharmacie avec une prescription m\u00e9dicale, mais cherchent de plus en plus des conseils et des services. Cette transformation est le r\u00e9sultat de plusieurs facteurs, notamment :<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>L&rsquo;acc\u00e8s plus facile aux soins en pharmacie <\/strong>: La difficult\u00e9 \u00e0 obtenir un rendez-vous chez un m\u00e9decin pousse de nombreux patients \u00e0 solliciter les conseils d&rsquo;un professionnel de la sant\u00e9 en pharmacie.<\/li>\n<li><strong>La red\u00e9couverte de la pharmacie pour le d\u00e9pistage et la vaccination<\/strong> : De nombreux clients recherchent d\u00e9sormais des services plus que des m\u00e9dicaments.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Parmi cette nouvelle client\u00e8le, <strong>les jeunes adultes se font de plus en plus pr\u00e9sents en pharmacie<\/strong>, ce qui repr\u00e9sente un v\u00e9ritable rajeunissement de la client\u00e8le. Il est crucial de prendre en consid\u00e9ration ces \u00e9volutions, car ces jeunes clients ont des attentes bien particuli\u00e8res. Ils exigent davantage d&rsquo;attention, de services, et de qualit\u00e9.<\/p>\n<p><strong>L&rsquo;automatisation pour pharmacie<\/strong> s&rsquo;av\u00e8re \u00eatre un atout majeur pour anticiper cette tendance et r\u00e9pondre aux besoins de cette client\u00e8le plus jeune.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-44385 \" src=\"https:\/\/www.pharmathek.com\/wp-content\/uploads\/2023\/10\/robot-pharmacie-jeune-clientele-1-1024x576.jpg\" alt=\"\" width=\"782\" height=\"440\" srcset=\"https:\/\/www.pharmathek.com\/wp-content\/uploads\/2023\/10\/robot-pharmacie-jeune-clientele-1-1024x576.jpg 1024w, https:\/\/www.pharmathek.com\/wp-content\/uploads\/2023\/10\/robot-pharmacie-jeune-clientele-1-300x169.jpg 300w, https:\/\/www.pharmathek.com\/wp-content\/uploads\/2023\/10\/robot-pharmacie-jeune-clientele-1-768x432.jpg 768w, https:\/\/www.pharmathek.com\/wp-content\/uploads\/2023\/10\/robot-pharmacie-jeune-clientele-1-1536x864.jpg 1536w, https:\/\/www.pharmathek.com\/wp-content\/uploads\/2023\/10\/robot-pharmacie-jeune-clientele-1-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Voici quatre raisons pour lesquelles la <strong>technologie<\/strong> peut devenir votre meilleure alli\u00e9e :[\/vc_column_text][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_column_text]<\/p>\n<h2><strong>Rendre la pharmacie plus attractive<\/strong><\/h2>\n<p>L&rsquo;<strong>image et l&rsquo;esth\u00e9tique<\/strong> de la pharmacie rev\u00eatent une grande importance pour la client\u00e8le plus jeune. L&rsquo;introduction d&rsquo;un robot visible en pharmacie et <strong>depuis la vitrine<\/strong>, transmettra une <strong>image moderne et avant-gardiste<\/strong> de votre officine. Son <strong>design minimaliste, son interface tactile, la personnalisation extr\u00eame<\/strong>\u00a0gr\u00e2ce \u00e0 une vaste gamme de couleurs et de mat\u00e9riaux, permettent de valoriser votre espace de vente.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_media_grid element_width=\u00a0\u00bb3&Prime; grid_id=\u00a0\u00bbvc_gid:1701076693754-c7477f5a-4693-4&Prime; include=\u00a0\u00bb44548,44555,44459&Prime;][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_column_text]<\/p>\n<h2><strong>Une attention accrue envers le client<\/strong><\/h2>\n<p>Gr\u00e2ce \u00e0 l&rsquo;automatisation, vous disposez de <strong>plus de temps pour le conseil client<\/strong>. Pendant que le robot s&rsquo;occupe de la pr\u00e9paration des commandes, vous pouvez vous consacrer enti\u00e8rement aux besoins des clients, en fournissant des <strong>conseils sur les produits achet\u00e9s et sur les traitements<\/strong>. Une extr\u00eame fiabilit\u00e9 qui vous permet d&rsquo;avoir la tranquillit\u00e9 d&rsquo;esprit n\u00e9cessaire pour accompagner aux mieux vos clients.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_media_grid element_width=\u00a0\u00bb3&Prime; grid_id=\u00a0\u00bbvc_gid:1701076693757-676e593c-0858-1&Prime; include=\u00a0\u00bb44577,44438,40857&Prime;][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_column_text]<\/p>\n<h2><strong>Optimisation de l&rsquo;espace en back-office<\/strong> pour augmenter l&rsquo;espace en front-office<\/h2>\n<p>Le robot vous permet d&rsquo;augmenter l&rsquo;espace en front-office et ainsi cr\u00e9er des <strong>espaces d\u00e9di\u00e9s aux services<\/strong>, offrant ainsi plus de confidentialit\u00e9 \u00e0 la client\u00e8le. <a href=\"https:\/\/www.pharmathek.com\/fr\/sintesi\/\"><strong>Le robot Sintesi, <\/strong><\/a><strong>mince et modulaire, <\/strong>exploite au mieux la surface de votre pharmacie. Chaque pharmacie a ses propres exigences, la mise en place est totalement \u00e9tudi\u00e9e pour <strong>vous faire gagner le plus d&rsquo;espace possible<\/strong>.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_media_grid element_width=\u00a0\u00bb3&Prime; gap=\u00a0\u00bb10&Prime; grid_id=\u00a0\u00bbvc_gid:1701076693758-2287a8e7-43ba-9&Prime; include=\u00a0\u00bb44496,44510,44570&Prime;][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_column_text]<\/p>\n<h2><strong>R\u00e9duction du temps d&rsquo;attente<\/strong><\/h2>\n<p>\u00c0 l&rsquo;\u00e8re de l&rsquo;imm\u00e9diatet\u00e9, il est essentiel d&rsquo;<strong>\u00eatre le plus rapide possible<\/strong>. L&rsquo;automatisation et en particulier<strong> notre pince <a href=\"https:\/\/www.pharmathek.com\/fr\/euclid3d\/\">Euclid3d<\/a> <\/strong>permet de r\u00e9duire consid\u00e9rablement le temps d&rsquo;attente et am\u00e9liore l&rsquo;<strong>efficacit\u00e9 de la pharmacie<\/strong>. Sa rapidit\u00e9 vous permet de <strong>g\u00e9rer au mieux les moments de forte affluence<\/strong> dans la pharmacie et ce sans stress.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_media_grid element_width=\u00a0\u00bb3&Prime; grid_id=\u00a0\u00bbvc_gid:1701076693759-c1392a38-cec5-9&Prime; include=\u00a0\u00bb44538,44524,44531&Prime;][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_column_text]En conclusion, l&rsquo;\u00e9volution du profil des clients en pharmacie, accentu\u00e9e par les changements induits par la pand\u00e9mie de Covid-19, appelle \u00e0 une <strong>adaptation des pratiques pour r\u00e9pondre aux attentes<\/strong> de la nouvelle g\u00e9n\u00e9ration. L&rsquo;int\u00e9gration de l&rsquo;automatisation en pharmacie se pr\u00e9sente comme u<strong>ne solution novatrice pour anticiper ces changements<\/strong> et offrir des services plus efficaces et personnalis\u00e9s.<\/p>\n<p>L&rsquo;attractivit\u00e9 visuelle, l&rsquo;attention accrue envers le client, l&rsquo;optimisation de l&rsquo;espace en front-office, et la r\u00e9duction du temps d&rsquo;attente sont autant d&rsquo;<strong>avantages que la technologie peut apporter<\/strong>. En adoptant des solutions telles que des<strong><a href=\"https:\/\/www.pharmathek.com\/fr\/#\"> robots automatis\u00e9s<\/a><\/strong>, les pharmacies peuvent non seulement r\u00e9pondre aux <strong>besoins imm\u00e9diats de la client\u00e8le plus jeune<\/strong> mais \u00e9galement cr\u00e9er des <strong>environnements modernes et avant-gardistes<\/strong>.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_separator][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_column_text]Vous souhaitez en savoir plus sur nos robots et \u00e9valuer une <strong>solution sur mesure<\/strong> avec <strong>nos experts<\/strong> ? Contactez-nous en remplissant le formulaire ci-dessous.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2687-o1\" lang=\"\" dir=\"ltr\" data-wpcf7-id=\"2687\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/fr\/wp-json\/wp\/v2\/posts\/46805#wpcf7-f2687-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulaire de contact\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"2687\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f2687-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"content-column one_half first\">\n\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"cognome\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nom *\" value=\"\" type=\"text\" name=\"cognome\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"content-column one_half second\">\n\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"nome\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Pr\u00e9nom *\" value=\"\" type=\"text\" name=\"nome\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"content-column one_half first\">\n\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"azienda\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nom Entreprise\/Pharmacie *\" value=\"\" type=\"text\" name=\"azienda\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"content-column one_half second\">\n\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"indirizzo\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Adresse *\" value=\"\" type=\"text\" name=\"indirizzo\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"content-column one_half first\">\n\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"citta\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Ville *\" value=\"\" type=\"text\" name=\"citta\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"content-column one_half second\">\n\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"codice_postale\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Code postal *\" value=\"\" type=\"text\" name=\"codice_postale\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"content-column one_half first\">\n\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail *\" value=\"\" type=\"email\" name=\"email\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"content-column one_half second\">\n\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"telefono\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" placeholder=\"T\u00e9l\u00e9phone\" value=\"\" type=\"tel\" name=\"telefono\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"messaggio\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Message\" name=\"messaggio\"><\/textarea><\/span><\/label>\n<\/p>\n<div class=\"form-group group1\">\n\t<div class=\"col-sm-12\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-57\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-57\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span>&nbsp;&nbsp; je confirme \u00eatre majeur.e et consentir au traitement de mes donn\u00e9es personnelles, tel que d\u00e9crit dans la <a href='\/fr\/privacy-policy\/' target='_blank'>politique de Confidentialit\u00e9<\/a>.\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"col-sm-12\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-58\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-58\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span>&nbsp;&nbsp;Je consens au traitement de mes donn\u00e9es personnelles \u00e0 des fins t de marketing direct.\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"col-sm-12\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-59\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-59\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span>&nbsp;&nbsp;Je consens au traitement de mes donn\u00e9es personnelles \u00e0 des fins de profilage.\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"col-sm-12\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-60\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-60\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span>&nbsp;&nbsp;Je consens au traitement de mes donn\u00e9es personnelles pour la communication \u00e0 des tiers \u00e0 des fins de marketing direct.\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"col-sm-12\" style=\"text-align:right;\">\n\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner my_btn\" id=\"submit-popup-guida-it\" type=\"submit\" value=\"ENVOYER\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Une client\u00e8le de plus en plus jeune fr\u00e9quente nos pharmacies. D\u00e9couvrez comment r\u00e9pondre \u00e0 ses besoins<\/p>\n","protected":false},"author":3,"featured_media":45286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-46805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouveautes","category-48","description-off"],"_links":{"self":[{"href":"https:\/\/www.pharmathek.com\/fr\/wp-json\/wp\/v2\/posts\/46805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pharmathek.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pharmathek.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pharmathek.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pharmathek.com\/fr\/wp-json\/wp\/v2\/comments?post=46805"}],"version-history":[{"count":1,"href":"https:\/\/www.pharmathek.com\/fr\/wp-json\/wp\/v2\/posts\/46805\/revisions"}],"predecessor-version":[{"id":46912,"href":"https:\/\/www.pharmathek.com\/fr\/wp-json\/wp\/v2\/posts\/46805\/revisions\/46912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pharmathek.com\/fr\/wp-json\/wp\/v2\/media\/45286"}],"wp:attachment":[{"href":"https:\/\/www.pharmathek.com\/fr\/wp-json\/wp\/v2\/media?parent=46805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pharmathek.com\/fr\/wp-json\/wp\/v2\/categories?post=46805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pharmathek.com\/fr\/wp-json\/wp\/v2\/tags?post=46805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}